LINEAR TV NETWORKS VS OTT SERVICES: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear TV networks have long been recognized as mainstream television formats, relying on scheduled programming via cable. In contrast, digital services operate on subscription models, with Netflix, major competitors, and Apple TV+ serving as key industry players. As media consumption habits shift, rivalry between 후후티비 접속 broadcast stat